The Heartland Group brand mark consists of a heart and an apple, because they 'love apples'. It's the 'core' value of their business and also their promise to you.
The Heartland Group is made up of 2 separate businesses.
Yummy South deals with all their New Zealand clients, and is responsible for 'keeping the best apples at home for you' with their Kiwifirst brand. Their offshore apple business is conducted by Luvya Fruit , their international export company.
Luv'ya Fruit was founded because they love crisp, juicy New Zealand apples. They also believe that no matter where you are in the world, you can share in the same pleasure that comes from biting into a fantastic New Zealand apple.
They are Heartland Fruit NZ Ltd, based in Nelson, situated near the top of the South Island of New Zealand. Some of the orchardists in their group are second and third generation apple growers, so they know a thing or two about how to grow the best apples.
All Luv'ya Fruit growers are members of the Heartland Group.
This group of leading fruit producers is actively involved in improving crop harvest and sustainable management techniques. They all "love apples" and have a collective desire to bring you the world's best eating apple, every single time.
Link to: The Heartland Group, Luv'ya corporate website and eve® and other cultivars history.