Trade name:    Marlene
The story of Marlene® apples could start like this, apples that come directly from the Alps to your table to bring you all their taste and their colour. In little more than a decade, Marlene® has become a symbol of quality fruit from South Tyrol/Südtirol, as well as the leading Italian brand in terms of apple production and variety offered: sweet and juicy, red, yellow or green.
Marlene® was established on 21st October 1995 as part of a VOG (South Tyrol/Südtirol Fruit Growers Cooperative) initiative, with the purpose of using a single brand to identify the products and shared strengths of the member cooperatives: extremely wholesome apples cultivated in the pristine South Tyrol/Südtirol region, apples that stay fresh throughout the entire journey from the orchard to the store. In short, guaranteed superior quality compared to other apples.
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Marlene - Analytical key
  • 5 peacks shyline
    • Paper = series 01
    • Thin plastic = series 02
    • Thick plastic
      • Sudtirol = series 03
      • Cv.name = series 04
  • 2 peacks skyline
    • white ring close to the edge
      • Marlene sudtirol
        • Thin plastic = series 05
        • Thick plastic = series 06
      • Marlene cv.name = series 07
      • Marlene sudtirol ....IGP
        • Thin plastic = series 08
        • Thick plastic = series 08A
        • Paper = series 09
      • Marlene cv.name ....IGP = series 10
    • W/o white ring
      • Marlene sudtirol ....IGP
        • Thin plastic = series 11
        • Thick plastic = series 11A
      • Marlene cv.name ....IGP = series 12
  • W/o skyline
    • Win Marlene = series 13
    • Marlene app = series 14
    • Marlene Figlia delle Alpi = series 14a
  • Marlene bio
    • Marlene Bio = series 15
    • bio Marlene = series 16
Series 01 - paper

71
Material: paper - Surface: half-shiny - Wrinkle: absent - Dimensions: 20,0 x 16,0 mm - Colours: various shade of azure or blue
Apples Cultivars: no cv.
Series 02 - thin plastic

2318
Material: thin plastic - Surface: shiny - Wrinkle: present - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: \ | / no cv.
Series 03 - thick plastic
2

3
Material: thick plastic - Surface: shiny - Wrinkle: absent - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: 1-3: no cv.
Series 04 - thick plastic

8603
Material: thick plastic - Surface: shiny - Wrinkle: absent - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: Golden Delicious.
Series 05 - thin plastic
Material: thin plastic - Surface: shiny - Wrinkle: present - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: 1-2: no cv.
Series 06 - thick plastic

1325
Material: thick plastic - Surface: shiny - Wrinkle: absent - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: no cv.
Series 07 - thin plastic

Material: thin plastic - Surface: shiny - Wrinkle:present - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: 1: | / Fuji, 2: | Royal Gala.
Series 08 - thin plastic

Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: 1-3: no cv.
Series 08A - paper

31568
Material: paper - Surface: half-shiny - Wrinkle: absent - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: no cv.
Series 09 - paper

18755
Material: paper - Surface: half-shiny - Wrinkle: absent - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: no cv.
Series 10 - thin plastic

Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: 1: Fuji; 2: Royal Gala.
Series 11 - thin plastic

Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: 1-3: no cv.
Series 11A - Thick plastic

33747
Material: thick plastic - Surface: shiny - Wrinkle: absent - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: no cv.
Series 12 - thin plastic

Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 22,0 x 17,0 mm - Colours: various shade of azure or blue
Apples Cultivars: 1: Fuji 4131; 2: Red Del 4016; 3: Granny Smith 4017, Royal Gala 4174 (blue or dark blue).
Series 13 - thin plastic
Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 22,0 x 17,0 mm - Colours: 1: violet blue and light orange; 2: blue and green; 3: blue and pink.
The Win! Marlene® competition uses codes print on sticker backside, in the case of the first (#1-3) competition only few labels have codes so there are two tipe of #1; with or w/o code.
Apples Cultivars: 1-4: no cv.
Series 14 - thin plastic

27213

Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 17,5 x 20,5 mm - Colours: blue
Apples Cultivars: no cv., seen on Fuji, Granny and Gala
QR Code links to Marlene app for smartphone: http://kaywa.me/r6Agn
Series 14A - thin plastic

Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 21,0 x 17,0 mm - Colours: various shade of azure or blue.
There is not a tab but a semicircular area is w/o glue, in label #1 and #3 it is at left while in #2 and #4 is at right.
Apples Cultivars: 1-3: no cv.; 4: Granny Smith 4017, Red Del 4016, Royal Gala 4174
Series 15 - thin plastic

33342

Material: thin plastic - Surface: shiny - Wrinkle: present, | - Dimensions: 22,0 x 17,0 mm - Colours: blue and red
Apples Cultivars: no cv., seen on Fuji, Granny and Gala
QR Code links to Marlene app for smartphone: http://kaywa.me/r6Agn
Series 16 - thin plastic

31270

Material: thin plastic - Surface: shiny - Wrinkle: present, | - Dimensions: 16,5 x 21,0 mm - Colours: green and blue
Apples Cultivars: no cv., seen on Fuji, Granny and Gala
QR Code links to Marlene app for smartphone: http://kaywa.me/r6Agn
Some examples of stickers on original support









1: series 02 /; 2: series 5 \ ; 3: series 5 |.