On October 9, 1990 was signed the birth certificate of an association of cooperatives. The new association was named "Valley Fruit Growers Cooperative Association Venosta - VI.P Srl and its activities were based on the principles of non-profit cooperative.
In 2010, the association celebrates 20 years of VI.P, characterized by a turbulent past. The collection of fruits and vegetables in Val Venosta amounted to 159,000 tons in 1990 and amounted to 372,000 tonnes in 2009. In the foundation the VI.P was an association of 10 cooperatives, and today consists of seven member cooperatives.
During the last 20 years VI.P has constantly and consistently adapted to market developments and is now known as a flexible productive organization and strictly conduct that represents the interests of approximately 1,800 family farms. The history of the association is full of changes, innovations and reforms and has probably helped to make the association VI.P well prepared to face the challenges of the market.
Cochineal is the symbol of "Integrated production" it is a production method that allows the production of quality fruit and that simultaneously protects the health human environment. We favor natural methods to minimize the use of chemical pesticides. 95% of the amount produced in the Val Venosta is collected in accordance with the guidelines of the IPM. Remaining quantities of apples are organic.

Link to: corporate website, German site, Wikipedia (en), German Wikipedia, Facebook.